Teachers Have the Purchasing Power (More Than You May Realize)
The role teachers play in school purchasing is often overlooked because they aren't usually the ones signing a purchase order. However, teachers inform and influence nearly every major purchase that...
View ArticleConverting Prospects to Loyal Customers: Making the Most of Marketing Automation
As common as it is, marketing automation is often poorly understood, and this means that its power is often under utilized. Automation helps marketers greatly streamline their efforts and realize...
View ArticleLandmines Every New K-12 Sales Rep Must Avoid
The K-12 education market isn't an easy one to jump in and start selling to. The decision-making process can seem convoluted, who makes decisions is different from district to district, and...
View ArticleTo Influence the Biggest Decisions, Reach Out to the Ones Not Making Them
It's a natural assumption that the person we need to reach when marketing and selling to schools is the person who signs the PO. While that person obviously wields a lot of power, they are rarely (if...
View Article3 Hot K-12 Trends and Implications for Ed Tech Sales and Marketing
What are the trends in K-12 education you need to be aware of as we head into the new year? Selling To Schools founder, Glen McCandless, takes a look at data from the 2017 K-12 Horizon Report and has...
View ArticleBuilding Relationships of Trust: From the Office to the Classroom
No matter who we are or what we do, trust plays an important role in our relationships with others. When it comes to selling to schools, trust matters even more. Educator Meredith Biesinger shares her...
View ArticleSales Secrets Revealed: How K-12 School Districts Make Buying Decisions
How, why, and when K-12 district administrators make buying decisions depends on their needs, priorities, local politics, budget impact, the type of product or service being offered and, most...
View ArticlePrincipal Purchasing: The Ins and Outs
How do schools make purchases? What's the process and who's involved? Principal Jennifer Little shares the ins and outs of how principals make decisions, when they buy, and more! Listen to what the...
View ArticleA Direct Line to Decision Makers: 5 Things to Make Your Telesales More Effective
Marketing to schools, especially for products with a long sales cycle, is a real challenge. Telesales is a great way to warm up leads and start building relationships with educators. Here’s valuable...
View Article4 Steps to Stronger Lead Nurture Campaigns
The education sales and purchasing cycle spans many months. And along that journey, information about your products and services passes through the hands of a number of different educators, from...
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