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Seven Strategies for Reaching School Decision Makers
What is the best way to gain access to school administrators who make buying decisions? It's a common question and a source of frustration for those who develop education marketing programs and sell to...
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Five Ways an Advisory Group Can Accelerate Your K-12 Sales
Investing to create and then enlist the help of a group of advisors is a proven method to gain credibility and to open the doors for sales of your products to educators. What do advisory groups...
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Education Market Leadership Series: Part 3 of 6
Your product demo can make or break the sale, so why not be sure you do it at just the right time in your sales process, with the very best perspective, and with the power to drive new business? This...
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NCLB Waivers Create New Opportunities for K-12 Sales
Learn how changes in the federal No Child Left Behind program will impact your K-12 school sales and education marketing program in states that have been awarded waiver status. The rules are changing....
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How to Get Ahead Of Your School Market Competition
School administrators are tired of stale and boring sales presentations. What they see and hear from those who have a product or service to sell is much the same. After hearing the same pitch over and...
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New K-12 Funding for Education Transformation
Federal funds are flowing again! The U.S. Department of Education recently announced applications are available for a $400 million grant for school districts, uniquely targeted toward educational...
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Education Market Leadership Series: Part 6 of 6
With all the pressure to sell, sell, sell, we sometimes focus too little attention on the feelings of the buyer, a crucial factor in making the K-12 sales process a success. Always remember: how your...
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K-12 Sales Strategy: The Ten Deadly Sins You Must Avoid
Building sales channels for the K-12 school market, whether your own sales reps or with channel partners, has always been a challenge. Now, with a budget crunch and pressure on sales, there is urgency...
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K-12 Sales: From Pilot to Adoption
It's a huge education marketing and K-12 sales challenge. A school district agrees to experiment with your product, maybe with a small opening order. A few classrooms will be a test lab. How do you...
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Selling to Schools with Independent Reps and Resellers
What's the best way to sell to schools? It's the focus of this web site and it is the topic of most interest for everyone who wants to succeed in the education market. Many newcomers would like to find...
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An Exclusive Agreement: Will It Drive Your Education Sales Goal?
The decision to do an exclusive distribution deal is one of the toughest choices that education-market managers must make. How do you evaluate the pros and cons of a K-12 sales agreement that puts all...
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Five Keys to RFP Success in the K-12 School Market
RFPs (Request for Proposals) are a fact of life for anyone who sells to schools. And, experienced K-12 sales and marketingprofessionals will tell you, chasing RFPs can be a "rat hole" unless you have a...
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K-12 Channel Marketing: A Lost Art and Opportunity
Content marketing is all the rage. Meanwhile, back at the ranch, tried and proven channel marketing programs are out to pasture. K-12 sales and marketing managers don't understand the concept, have not...
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Selling to School Districts: the Unhittable Pinata?
Selling to school districts may seem like the pinata game. You swing wildly hoping to get access to the candy inside. But for newcomers and veterans alike, trying to engage with district decision...
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Content Marketing: Why It Matters for Your K-12 Sales
Content Marketing is a well-proven strategy for attracting and engaging with educators, yet many managers of companies who want to boost their sales to schools or grab market share don't fully commit....
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K-12 Sales Manifesto: Good-Bye Transactions. Hello Lifetime Value!
Buyers and sellers alike are experiencing major changes in the K-12 school market. As we shift away from textbooks and software delivered on plastic to cloud-delivered learning services, managers at...
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How to Get Ahead Of Your School Market Competition
School administrators are tired of stale and boring sales presentations. What they see and hear from those who have a product or service to sell is much the same. After hearing the same pitch over and...
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Jumpstart Your EdTech Business at EdChannels!
Join leaders from many of the fastest growing companies and startups at EDchannels to learn Edtech trends and strategies and connect with potential distribution channel partners. It's the place to be...
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How to Get Ahead Of Your School Market Competition
School administrators are tired of stale and boring sales presentations. What they see and hear from those who have a product or service to sell is much the same. After hearing the same pitch over and...
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Teachers Have the Purchasing Power (More Than You May Realize)
The role teachers play in school purchasing is often overlooked because they aren't usually the ones signing a purchase order. However, teachers inform and influence nearly every major purchase that...
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