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4 Steps to Stronger Lead Nurture Campaigns
The education sales and purchasing cycle spans many months. And along that journey, information about your products and services passes through the hands of a number of different educators, from...
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A Direct Line to Decision Makers: 5 Things to Make Your Telesales More Effective
Marketing to schools, especially for products with a long sales cycle, is a real challenge. Telesales is a great way to warm up leads and start building relationships with educators. Here’s valuable...
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Principal Purchasing: The Ins and Outs
How do schools make purchases? What's the process and who's involved? Principal Jennifer Little shares the ins and outs of how principals make decisions, when they buy, and more! Listen to what the...
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Sales Secrets Revealed: How K-12 School Districts Make Buying Decisions
How, why, and when K-12 district administrators make buying decisions depends on their needs, priorities, local politics, budget impact, the type of product or service being offered and, most...
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Building Relationships of Trust: From the Office to the Classroom
No matter who we are or what we do, trust plays an important role in our relationships with others. When it comes to selling to schools, trust matters even more. Educator Meredith Biesinger shares her...
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3 Hot K-12 Trends and Implications for Ed Tech Sales and Marketing
What are the trends in K-12 education you need to be aware of as we head into the new year? Selling To Schools founder, Glen McCandless, takes a look at data from the 2017 K-12 Horizon Report and has...
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To Influence the Biggest Decisions, Reach Out to the Ones Not Making Them
It's a natural assumption that the person we need to reach when marketing and selling to schools is the person who signs the PO. While that person obviously wields a lot of power, they are rarely (if...
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Landmines Every New K-12 Sales Rep Must Avoid
The K-12 education market isn't an easy one to jump in and start selling to. The decision-making process can seem convoluted, who makes decisions is different from district to district, and...
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Converting Prospects to Loyal Customers: Making the Most of Marketing Automation
As common as it is, marketing automation is often poorly understood, and this means that its power is often under utilized. Automation helps marketers greatly streamline their efforts and realize...
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Teachers Have the Purchasing Power (More Than You May Realize)
The role teachers play in school purchasing is often overlooked because they aren't usually the ones signing a purchase order. However, teachers inform and influence nearly every major purchase that...
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How to Get Ahead Of Your School Market Competition
School administrators are tired of stale and boring sales presentations. What they see and hear from those who have a product or service to sell is much the same. After hearing the same pitch over and...
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Jumpstart Your EdTech Business at EdChannels!
Join leaders from many of the fastest growing companies and startups at EDchannels to learn Edtech trends and strategies and connect with potential distribution channel partners. It's the place to be...
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How to Get Ahead Of Your School Market Competition
School administrators are tired of stale and boring sales presentations. What they see and hear from those who have a product or service to sell is much the same. After hearing the same pitch over and...
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K-12 Sales Manifesto: Good-Bye Transactions. Hello Lifetime Value!
Buyers and sellers alike are experiencing major changes in the K-12 school market. As we shift away from textbooks and software delivered on plastic to cloud-delivered learning services, managers at...
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Content Marketing: Why It Matters for Your K-12 Sales
Content Marketing is a well-proven strategy for attracting and engaging with educators, yet many managers of companies who want to boost their sales to schools or grab market share don't fully commit....
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Selling to School Districts: the Unhittable Pinata?
Selling to school districts may seem like the pinata game. You swing wildly hoping to get access to the candy inside. But for newcomers and veterans alike, trying to engage with district decision...
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K-12 Channel Marketing: A Lost Art and Opportunity
Content marketing is all the rage. Meanwhile, back at the ranch, tried and proven channel marketing programs are out to pasture. K-12 sales and marketing managers don't understand the concept, have not...
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Five Keys to RFP Success in the K-12 School Market
RFPs (Request for Proposals) are a fact of life for anyone who sells to schools. And, experienced K-12 sales and marketingprofessionals will tell you, chasing RFPs can be a "rat hole" unless you have a...
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An Exclusive Agreement: Will It Drive Your Education Sales Goal?
The decision to do an exclusive distribution deal is one of the toughest choices that education-market managers must make. How do you evaluate the pros and cons of a K-12 sales agreement that puts all...
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Selling to Schools with Independent Reps and Resellers
What's the best way to sell to schools? It's the focus of this web site and it is the topic of most interest for everyone who wants to succeed in the education market. Many newcomers would like to find...
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